This project is the development of the Identity of the new model school Atelier. From the first meeting, Elena told me that her intention was to create a different kind of modelling school: where other disciplines of the fashion universe could coexist with modelling. A studio to build different professionals related to fashion.
Atelier is not only a modelling school. It is a Fashion School.
Stylization, the main concept of the Fashion universe, has been the main concept to create the logo and the icons that describe the different disciplines. To distinguish them, we have changed the shoes in order to connect them to the different professions.